Knowledge in eCommerce is a very powerful weapon that can hold your success hostage indefinitely. Sadly, most people go into business without knowing the first thing about eCommerce. Some of them might know but may not comprehend just how important small issues like content generation, shopping cart, and email marketing can be. Simple things can help your website generate more views and eventually make more sales. So what can you do to ensure having a successful online business? What are the challenges that you may face and how can you fix or avoid them altogether?

The Biggest Challenges Faced in eCommerce and how to overcome them

1- Low website traffic

Lack of visitors can be caused by a number of things. People could be searching for your products but are unable to find your website, or they can be browsing your website but are not making a purchase.

Solution: Google Analytics can be very effective here, it helps you identify your problems, whether they were content related or design related. Social media is also great for exposure, it helps you direct people to your website.

2- Cart abandonment

This happens when customers are persuaded to buy but for some reason, they don’t go through with the purchase. It could be related to a lack of trust, it could also relate to complicated checkout processes or unnecessary requirements.

Solution: Make your checkout process as easy as possible. Clarify everything to your customers from the beginning, like your shipping costs, your refund policy, etc. Think about the details you actually need from your customers, don’t ask for more than you need.

3- Trust issues:

How do you build trust between your customer and your brand when the only type of communication happens behind a screen?

Perhaps this is the biggest challenge of all. Reasons for the lack of trust can vary between content, extra costs, policies, security, etc.

Solution: Starting with honest product descriptions and clear images taken from different angles. Product reviews are very important here, even if they were negative don’t remove them from your website, this shows honesty in your brand. Make your contact information very clear on every page. Customers need to trust that your website is legit and that they have someone to contact if needed. Have a clear return and exchange policy stated on your website along with the costs and your privacy policy. It also helps to list the names of your staff with pictures and bios, this makes customers feel more comfortable. As for the security issue, you need to get fraud-monitoring tools and comply with Level 1 PCI DSS security standard.

4- Verification Measures

When customers sign up to an eCommerce website, they need to enter their information. The problem is, you can’t be sure of the information you get, the credibility of the customers is questionable.

Solution: Validation emails will do the trick. All you have to do is send out email messages to customers to validate their identities. And when a purchase is made, the customer should receive a call to confirm the delivery address.

5– Delay in communication

Customers enjoy assistance before, during, and after they make a purchase. This is where brick and mortar businesses exceed eCommerce. Online shopping makes customer service harder as there’s no instant or direct line of communication.

Solution: Have a clear FAQs page where customers can find all the answers they need. Sizing charts are very important as well, they help your customers choose pieces that fit them perfectly. Offer a proper ticketing system with 24-hour customer support.

Success takes time, in eCommerce it usually takes double the time so you need to be very patient. Setting up your website and maintaining it will consume a lot of your time and effort, so be prepared for that. The good news is we are happy to help you in any way we can.